WRAPTstyle - Behind the Brand
Hi! I'm Astin. Like a lot of us, I grew up getting permed and pressed every few months and had no idea what my natural hair looked like until I was grown. I didn’t get the early lessons on headwraps, protective styling, or how to actually care for thick natural hair. When I started my journey, all I had was YouTube tutorials and a prayer. I was figuring it out one twist-out at a time—but one thing kept frustrating me: the accessories.
I have thick 4C hair. Beautiful, yes—but hard to manage with the average store-bought scarf or headwrap. The classic scarves would slip right off or take forever to get just right. And let’s be honest—sometimes you just don’t have that kind of time. I needed something that would stay put, protect my hair, and still let me walk out the door feeling polished.
So, I made it myself.
My first design was the satin-lined turban headwrap—easy to throw on in seconds, gentle on natural hair, and actually cute. I really think we were one of the first to bring this style to market in the U.S. From there came the adjustable headwraps and our best-selling WRAPTscrunchies—extra-large satin scrunchies that don’t snap, slide, or steal your edges.
That’s how WRAPTstyle was born in 2019, and we officially launched in 2020 (because, you know, nothing wild happened that year, right?).
WRAPTstyle Is for Us
I started WRAPTstyle because I couldn’t find what I needed—but I quickly realized I wasn’t alone. So many of us with locs, braids, curls, and coils are tired of squeezing our hair into accessories that weren’t made for us.
We’re proud to be a Black-owned brand that creates accessories with natural hair in mind—not as an afterthought.
💛 Protective by Design
Our wraps and scrunchies are made from satin and satin-lined fabric that protects your strands, keeps moisture in, and helps prevent tension, breakage, and fairy knots.
💛 Fit That Makes Sense
From TWA to thick locs, everything we make is adjustable, stretchy, and easy to customize for whatever style you’re wearing.
💛 Easy Styling That Still Looks Good
No more struggling for 15 minutes to get your wrap just right. Our pieces are beginner-friendly and style-ready. You can get a look you love in seconds—yes, seconds.
💛 Low Maintenance + Easy to Wash
Because life is full—your accessories shouldn’t be high-maintenance. Toss your WRAPTstyle pieces in a delicates bag, wash on gentle, and hang dry.
Every single product is made with care and intention—and it means the world to see so many of you wearing them with pride. Whether you’re on day one of your natural hair journey or you’ve been rocking your crown for decades, I hope WRAPTstyle helps you feel confident, comfortable, and beautifully you.
Thanks for being here.
—Astin