WRAPTstyle - Behind the Brand

Meet Astin, Founder of WRAPTstyle

Hi, I’m Astin, founder of WRAPTstyle, a Black-owned hair accessory brand created for natural hair, locs, braids, curls, coils, and thick textured hair.

Like many elder millennial Black women, I grew up getting my hair permed, pressed, and straightened every few months. For years, I had no real idea what my natural hair looked like. I didn’t grow up learning how to style headwraps, protect my strands, preserve moisture, or care for thick 4C hair in a way that felt simple and beautiful.

When I started my natural hair journey, I had YouTube tutorials, trial and error, and a prayer. I was learning one twist-out, wash day, and protective style at a time. But one thing kept frustrating me: the accessories.

The scarves slipped. The headwraps took too long to tie. The hair ties snapped. The scrunchies stretched out, pulled at my strands, or couldn’t hold my thick hair at all. Most products on the shelf were made with straight or thinner hair in mind, and I was tired of trying to make them work.

I needed hair accessories that protected my natural hair, stayed in place, fit thick textures, and still looked polished.

So I made them myself.

My first design was a satin-lined turban headwrap: easy to put on, gentle on natural hair, and stylish enough to wear out the door in seconds. From there, WRAPTstyle grew into adjustable headwraps, satin-lined turbans, and our best-selling WRAPTscrunchies, extra-large satin scrunchies designed for locs, braids, thick curls, and full natural hair.

WRAPTstyle was born in 2019 and officially launched in 2020, right in the middle of a year none of us will ever forget.

Why WRAPTstyle Exists

I started WRAPTstyle because I couldn’t find what I needed. Then I realized I wasn’t the only one.

So many of us with thick natural hair, locs, braids, curls, and coils have spent years squeezing our hair into accessories that were too small, too tight, too slippery, or too damaging.

WRAPTstyle creates hair accessories with textured hair in mind from the beginning. Every product is designed to help protect your crown, simplify your routine, and make styling feel easier.

Protective By Design

Our satin-lined headwraps, turbans, and satin scrunchies are made to be gentle on natural hair. Satin helps reduce friction, preserve moisture, and support protective styling by helping limit breakage, tension, dryness, and fairy knots.

Made For Thick Hair, Locs, Braids, And Natural Styles

Whether you have a TWA, waist-length locs, box braids, thick 4C hair, curls, coils, or a full puff, WRAPTstyle pieces are made to fit real textured hair. Our designs are adjustable, stretchy, roomy, and easy to style without forcing your hair into accessories that were never made for it.

Easy Styling In Seconds

You shouldn’t need 15 minutes and a mirror battle to get your headwrap right. WRAPTstyle makes protective styling easier with pieces you can throw on quickly and still feel polished, confident, and put together.

Low Maintenance For Real Life

Life is full. Your hair accessories should make it easier. Many WRAPTstyle pieces can be washed gently in a delicates bag and hung to dry, so they stay fresh without adding more stress to your routine.

Created With Care

Every WRAPTstyle product is made with intention: to protect textured hair, simplify styling, and celebrate the beauty of natural hair in every stage.

Whether you’re newly natural, growing your locs, wearing braids, managing thick curls, or simply looking for hair accessories that finally fit, I hope WRAPTstyle helps you feel comfortable, confident, and beautifully yourself.

Thank you for being here.

— Astin
Founder, WRAPTstyle